Legal Ethical Issues with Advertising and Online Counseling

Since the end of World War 2, the technology one sees around them and uses everyday has grown exponentially. In the field of counseling, phones, fax machines, copiers, and computers are all used to run everyday operations and transfer information. Despite how great technology can be, ethical issues can arise because of it. For example, talking on the phone with a client in a crisis situation can create a condition in which confidentiality can be breeched. (McMinn, 1999). One new way in which technology has been used to extend the services of the counseling field is through online counseling. According to Corey (2011), online counseling can be beneficial because some consumers want brief and anonymous therapy, some clients who are†¦show more content†¦LaCombe’s online counseling business and advertising. The first ethical issue with this online counseling venture is the fact that it is labeled as an online counseling program for people in crisis, but one does not need to provide their name to get therapy. This breaks two ethical codes found in the American Counseling Association’s Code of Ethics (2005). The first one is ACA: A.1.a which cites that as a counselor, one is responsible for the welfare of the client’s and promoting that welfare. The second one is A.12.c which states that counselors should avoid using technology assisted counseling services when it would be better or more appropriate to use face to face services (ACA, 2005). If a suicidal individual goes on Dr. LaCombe’s site and let’s their online therapist know, how is said therapist supposed to get that individual help if they do not know their name? In addition, it may be more appropriate to help people in crisis in person as opposed to over the internet. Secondly, according to Corey (2011), many online counseling providers do not have an intake procedure, a confidentiality waiver, or informed consent write up. Dr. LaCombe’s site does not have an intake procedure or confidentiality waiver. Her website has some aspects of informed consent such as a statement about live counseling versus online counseling and payment. That said she does not talk about theShow MoreRelatedVeritas Essay2272 Words   |  10 PagesThis case study involves the ethical concerns of Direct-to-Consumer (DTC) genetic testing at Veritas Diagnostics, Inc. (VDI) from the perspective of an Ethics Officer. There are a number of recommendations that I have for VDI that will serve to protect its standing as a reputable, quality, and ethical company with this roll-out of DTC genetic testing, all of which I will discuss independently starting with legal requirements surrounding this industry. There are some federal, international, and stateRead MoreProblems of E-Commerce6457 Words   |  26 PagesProspects and Problems Of E-commerce Prospects and Problems of E-Commerce Prepared for S I Nusrat A Chaudhury Associate professor Department of Business Administration Head of Career Counseling Center East West University Prepared by Razoanul Amin Talukder 2005-2-10-207 Sazzad Hossain 2005-3-10-091 Tanzia Afrin 2005-2-10-271 Sk. Abdul Mukit 2005-2-10-135 Golam Kibria 2005-3-10-136 Date of Submission: April 13, 2008 [pic] 10 April 2008 Read MoreGoogle, Inc. : Personal Organizational Ethics2439 Words   |  10 Pagestitle appropriately, a person must be able to analyze whether the current and past actions are done and performed in an ethical manner and from those performances examine and review the changes that must be made for appropriate future endeavors. 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Rank order of recruiting sources †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦. Sourcing Passive Candidates †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Boolean Search/X-Raying/Flipping †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Legal Requirements and/or Laws †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Recommendations on Recruiting Process †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Table – Global Business Risks 2014 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Fairness PerceptionsRead MoreEssay on Marketing research - Woolworths South Africa7372 Words   |  30 Pagesseasonal goods, such as fruit, vegetables, seafood, meats and cheeses. For example, avocado pears are only available here in the first nine months of the year and therefore had to be imported from Spain to meet consumers’ demand for it (Anon, TasteMag Online, 2010) Woolworths abides by the relevant guidelines to ensure that when their local or imported produce is in transit or at their outlets, the cold storage is correct. They do so to prevent decay, prevent loss of firmness and shape, to retain tasteRead Moreintermediate accounting 2 test bank Essay8318 Words   |  34 PagesAccounting Information Systems Hall 6 Accounting Information Systems Hall 7 Accounting Information Systems Hurt 1 Accounting Information Systems Romney 10 Accounting Information Systems Romney 11 Accounting Information Systems Basic Concepts Current Issues Hurt 2 Accounting Principles Weygandt 8 Accounting Principles Weygandt 9 Accounting Tools for Business Decision Making Kimmel 3 Accounting, Chapter 1-23 Horngren 8 Administrative Law Bureaucracy in a Democracy Hall 4 Adolescence Steinberg 8

Belgium Overview and Geography

Belgium is an important country to both Europe and the rest of the world as its capital, Brussels, is the headquarters the North Atlantic Treaty Organization (NATO) and of the European Commission and the Council of the European Union. In addition, that city is the home of many worldwide banking and insurance firms, leading some to call Brussels the unofficial capital of Europe. Fast Facts: Belgium Official Name: Kingdom of BelgiumCapital: BrusselsPopulation: 11,570,762 (2018)Official Languages: Dutch, French, GermanCurrency: Euro (EUR)Form of Government: Federal parliamentary democracy under a constitutional monarchyClimate: Temperate; mild winters, cool summers; rainy, humid, cloudyTotal Area: 11,787 square miles (30,528 square kilometers)Highest Point: Botrange at 2,277 feet (694 meters)  Lowest Point: North Sea at 0 feet (0 meters) History of Belgium Like many of the worlds countries, Belgium has a long history. Its name is derived from the Belgae, a Celtic tribe that lived in the area in the first century BCE. Also during the first century, the Romans invaded the area and Belgium was controlled as a Roman province for nearly 300 years. Around 300 CE, Romes power began to diminish when Germanic tribes were pushed into the area and eventually the Franks, a German group, took control of the country. After the arrival of the Germans, the northern part of Belgium became a German-speaking area, while the people in the south remained Roman and spoke Latin. Soon after, Belgium became controlled by the Dukes of Burgundy and was eventually taken over by the Hapsburgs. Belgium was then later occupied by Spain from 1519 to 1713 and Austria from 1713 to 1794. In 1795, however, Belgium was annexed by Napoleonic France after the French Revolution. Shortly thereafter, Napoleons army was beaten during the Battle of Waterloo near Brussels and Belgium became a part of the Netherlands in 1815. It was not until 1830 that Belgium won its independence from the Dutch. In that year, there was an uprising by the Belgian people and in 1831, a constitutional monarchy was established, and a monarch from the House of Saxe-Coburg Gotha in Germany was invited to run the country. Throughout the decades following its independence, Belgium was invaded several times by Germany. In 1944 though, British, Canadian, and American military forces formally liberated Belgium. Languages of Belgium Because Belgium was controlled by different foreign powers for centuries, the country is very diverse linguistically. Its official languages are French, Dutch, and German, but its population is divided into two distinct groups. The Flemings, the larger of the two, live in the north and speak Flemish—a language closely related to Dutch. The second group lives in the south and consists of the Walloons, who speak French. In addition, there is a German community near the city of Lià ¨ge. Brussels is officially bilingual. These different languages are important to Belgium because concerns over losing linguistic power have caused the government to divide the country into different regions, each of which has control over its cultural, linguistic, and educational matters. Belgiums Government Today, Belgiums government is run as a parliamentary democracy with a constitutional monarch. It has two branches of government. The first is the executive branch which consists of the king, who serves as the head of state; the prime minister, who is the head of government; and the Council of Ministers, which represents the decision-making cabinet. The second branch is the legislative branch, a bicameral parliament made up of the Senate and the House of Representatives. The major political parties in Belgium are the Christian Democratic, the Liberal Party, the Socialist Party, the Green Party, and Vlaams Belang. The voting age in the country is 18. Because of its focus on regions and local communities, Belgium has several political subdivisions, each of which has a varied amount of political power. These include 10 different provinces, three regions, three communities, and 589 municipalities. Industry and Land Use of Belgium Like many other European countries, Belgiums economy consists mainly of the service sector but industry and agriculture are also significant. The northern area is considered the most fertile and much of the land there is used for livestock, although some of the land is used for agriculture. The main crops in Belgium are sugar beets, potatoes, wheat, and barley. In addition, Belgium is a heavily industrialized country and coal mining was once important in southern areas. Today, though, almost all of the industrial centers are in the north. Antwerp, one of the largest cities in the country, is the center of petroleum refining, plastics, petrochemicals, and the manufacturing of heavy machinery. It is also famous for being one of the worlds largest diamond trading centers. Geography and Climate of Belgium The lowest point in Belgium is sea level at the North Sea and its highest point is Signal de Botrange at 2,277 feet (694 m). The rest of the country features a relatively flat topography consisting of coastal plains in the northwest and gently rolling hills throughout the countrys central portion. The southeast, however, does have a mountainous region in its Ardennes Forest area. The climate of Belgium is considered maritime temperate with mild winters and cool summers. The average summer temperature is 77 degrees (25ËšC) while winters average around 45 degrees (7ËšC). Belgium can also be rainy, cloudy, and humid. A Few More Facts About Belgium Belgium has a literacy rate of 99%The life expectancy is 78.685% of Belgians live in towns and citiesNearly 80% of the population of Belgium is Roman Catholic but there are several other religions in the country, all of which receive government subsidies. Sources Central Intelligence Agency. CIA - The World Factbook -- Belgium.Infoplease.com. Belgium: History, Geography, Government, and Culture.United States Department of State. Belgium.

Essay about The Awakening by Edna Pontellier - 601 Words

The Awakening by Edna Pontellier The Awakening by Kate Chopin introduces the reader to the life of Edna Pontellier, a woman with an independent nature searching for her true identity in a patriarchal society that expects women to be nothing more than devoted wives and nurturing mothers. The Awakening begins in the vacation spot of Grand Isle. At first we believe that Grand Isle is a utopia, wealthy families relaxing at oceanside, but it is here where Edna first begins to realize her unhappiness. The first sign of dissatisfaction is when Edna allows herself to feel that her marriage is unsatisfying, yet she must agree with the other women that Leonce Pontellier is the perfect husband. Edna asks herself that if she has a good husband†¦show more content†¦She is moved by music. During that summer Edna sketches to find an artistic side to herself. She needs an outlet to express who she is. Edna feels that art is important and adds meaning to her life. After the summer is over and they are back to the city and Edna is a changed woman. She makes many steps towards independence. She stops holding Tuesday socials, she sends her children to live in the country with their grandparents, she refuses to travel abroad with her husband, she moves out of the Lebrun house on Esplanade Street, and to earn money, she starts selling her sketches and betting the horses. She also starts a relationship with another man Alcee Arobin. He meant nothing to her emotionally but she used him for sexual pleasure. Edna evolved above her peers she did not believe that sexuality and motherhood had to be linked. The last step of her awakening is the realization that she can not fulfill her life in a society that will not allow her to be a person and a mother. Edna commits suicide in the ocean at Grand Isle. She married Leonce not because she loved him but because she could not refuse his admiration and persistence. This marriage thrusts Edna into a foreign culture. She questions her role as a mother because she is different from the typical Creole mother-woman. Edna defies the central perception that women are mothers firstShow MoreRelatedThe Awakening of Edna Pontellier2487 Words   |  10 PagesThe Awakening of Edna Pontellier Kate Chopin’s short story The Awakening is set during a time where women were expected to live in a patriarchal society. More specifically, this story tells of the well-to-do Creole lifestyles in New Orleans during the mid to late Nineteenth Century. Chopin’s personal experiences as a woman during this oppressive time and her growth as an individual inspired her to write about Edna Pontellier, a woman who tries to break from the expectations of society toRead MoreThe Awakening by Edna Pontellier Essay1104 Words   |  5 PagesThe Awakening, not only is this the quote that Edna Pontellier identifies with when Mrs. Ratignolle plays piano for her, but it is also the perfect description of the struggle in which Mrs. Pontellier faces. Though, The Awakening was considered sexually charged and risquà © for its time, when one analyzes this quote and the original title of Kate Chopin’s story, A Solitary Soul, they come to the realization that there is more to th is story than just sex (562). The Awakening is a story about Edna Pontellier’sRead More The Transformation of Edna Pontellier in The Awakening Essay950 Words   |  4 Pagessomething, anything: she did not know what† (Chopin). In Kate Chopin’s novel, The Awakening, the reader is introduced to Edna Pontellier, a passionate, rebellious woman. Throughout the novel, it becomes apparent how unsettled Edna feels about her life. The reader can identify this by her thoughts, desires, and actions, which are highly inappropriate for an affluent woman of the time. In the novel, Edna has an awakening and finds the courage to make the changes she sees necessary. Kate Chopin is ableRead MoreEdna Pontellier as a Feminist in Kate Chopin’s The Awakening765 Words   |  3 Pagesnot every story is so successful. In Kate Chopin’s â€Å"The Awakening†, Edna Pontellier finds herself fighting this very battle that, although begins with a positive outlook, ultimately ends in her demise. Throughout â€Å"The Awakening†, Edna is immersed in a constant clash with society over the significance of the difference between her life and her self. To Edna, the question of whether or not she would die for her children is somewhat simple. Edna attempts to explain this concept to her good friend, AdeleRead MoreThe Hours And The Awakening By Edna Pontellier And Laura Brown1341 Words   |  6 Pagesstarted a trend of succumbing to temptations throughout human history. Even in the novels The Hours and The Awakening, the characters are tempted by someone else or a different idea; however, some of these characters exhibit strong self control and avoid their demise. The fine line between success and failure when it comes to avoiding temptation is most obviously demonstrated by Edna Pontellier and Laura Brown, and these two women showcase the destructive power of seduction and the strength of willRead More growaw Epiphany of Edna Pontellier in Kate Chopins The Awakening809 W ords   |  4 PagesEpiphany in The Awakening      Ã‚  Ã‚   Kate Chopin’s novel, The Awakening, presents the struggle of an American woman at the turn of the century to find her own identity.   At the beginning of the novel, the protagonist, Edna Pontellier, seems to define her identity in terms of being a wife, a mother and a member of her community.   As the story progresses, Edna seeks to define herself as an individual.   The turning point in her struggle can be seen clearly in a scene in which Edna realizes for theRead More The Awakening: America Was Not Ready For Edna Pontellier Essay1868 Words   |  8 Pagesinvention, Edna Pontellier. Madame Edna Pontellier, wife of wealthy and much respected Leonce Pontellier, had the perfect life. Vacationing in Grand Isle, living in a mansion, raising her two boys, Edna seemed untroubled and well cared for. But one cannot see another’s private distresses from the outside. Entrapped by the sequestering tomb of the mindsets of her time and starved for freedom and expression, Edna was willing to give up her life to break free. Because of these traits, Edna exemplifiedRead More Edna Pontellier and Social Limitations in Kate Chopins Awakening4858 Words   |  20 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In discussing Kate Chopins novel, The Awakening, critic Susan Rosowski categorizes the novel under the heading of the novel of awakening and differentiates it from the bildungsroman, the apprentice novel, in which the usually male protagonist learn the nature of the world, discover its meaning and pattern, and acquire a philosophy of life and ‘the art of living (Bloom 43). In the novel of awakening, the female protagonist similarly learns about the world, but for the heroine, theRead MoreEdna Pontellier of The Awakening: A Woman before Her Time Essay896 Words   |  4 Pages Edna Pontellier is a woman of great needs. Although she has a husband who cares for her and two children, she is very unhappy. She plays her roles as a mother and wife often, but still keeps doing things unmarried, barren women should do: enjoy the company of other men, ignore her childrens cries, dress unladylike for the times. The story is set in the late 1800s, when women were to be in the kitchen preparing a meal for their family, giving birth to more children to help with dailyRead MoreEdna Pontellier Rejects Her Woman/Mother Image in The Awakening1069 Words   |  5 Pages A bird view of the historical context of The Awakening gives me ample evidence to reinstate the thesis statement: Edna Pontellelier does not reject her children; she neglects only her women/mother image. The novel The Awakening was written at the end of the nineteenth century which was fundamentally characterized by change. A wide spectrum of disciplines and structures were facing created tensions between old and new. It was the time of industrialization, urbanization which contributed

Integrating Elements of Marketing Mix †Free Samples to Students

Question: Discuss about the Integrating Elements of Marketing Mix. Answer: Introduction: The study about the analysis of the impact of the marketing mix on customer satisfaction on Nike is important to know about the changes in the marketing mix approaches and. In the current scenario, the marketing mix (7ps) is having the influence of online activities and improvement in the level of competition that affecting the business process. The research will identify the factors and issues that have the direct or indirect impact on the customer satisfaction through marketing mix functions (Armstrong and et al., 2015). The analysis of customer perception and impact of the marketing mix activities will be beneficial to Nike to make corrective decisions to improve the awareness and interaction with existing and potential customers. To identify impact of marketing mix To analyze factors of customer satisfaction To develop strategy for new marketing mix To identify issues in current marketing mix for customer satisfaction What is the importance of marketing mix for Nike? Why customer satisfaction is essential for business development? What are the key factors influence the marketing mix and customer satisfaction? According to Huang and Sarigll, (2014), marketing mix refers to the set of actions or tactics that a company uses for promoting the products, services and brand in the market. The major marketing mix elements involve price, place, promotion, product, process, people and physical environment. The top management or the marketing team of organization analyze the marketing mix attributes and develop the strategy to improve the effectiveness of these marketing mixes to influence the decisions of buyers. The product and prices are primary functions of the marketing mix as the company need to design and develop products according to needs of target customers and set optimum prices that help to gain the competitive advantage. Additionally, the promotional activities of company support to create the awareness about the products and services and set the appeal to increase the sales (Huang, and Sarigll, 2014). For promotion company uses social and print media, direct marketing and promotional p ricing. The place and people are playing a vital role to influence customer satisfaction as easy availability of products in market increases the brand effectiveness and information provided by employees support to make the decision of the customer to buy the products. Huang, and Sarigll have added that physical environment and process of selling also help to engage the customers. The organizations are using the online selling method for processing the order and offering the products. The interiors and environment of stores also aid organization to increase the satisfaction level of customers. Factors of customer satisfaction There are various factors that have a significant impact on the customer satisfaction level. As per the views of Pavlou, and Stewart, (2015), the key factors that considered for analyzing and increasing the customer satisfaction involve accessibility, customer interaction level, convenience, customized approach, trust and choices. However, the leading organizations are developing the products and promotional activities by focusing these factors but changes in the market trends and improvement in the competition level influence the customer satisfaction level. In the current scenario, there are various organizations that offering similar kind of products at lower prices that affect the brand stickiness and choices of the customer. The high accessibility is essential for an organization to attract the customer and engage them in buying the certain products offered by them. In spite of that, past experience with organization and response from the staff members to make the choices also p lay a vital role in the improvement of customer satisfaction (Pavlou and Stewart, 2015). By having concern over these elements, the organizations could be able to maintain the constructive relationship with the customer and meet their satisfaction level. To maintain the effective marketing mix strategy, organizations have to face different issues. Hanssens (2014) has analyzed that, ethical pricing and promotion are affecting the activities of marketing and shaping the decisions of the customer to choose a particular brand. The customer demands high-quality products at optimum cost but the organizations are seeking for higher profitability. This kind of approach is affecting marketing functions and customer satisfaction level. If there is the monopoly of the organization in the market then the satisfaction level of the customer will be low. In addition to this, the false information that is provided by the organization to promote the products and services also affect the marketing strategy and performance of the organization in existing market (Hanssens and et al., 2014). Research methodology is an essential element of study that helps to maintain a systematic approach to solving the problem and meet the objectives. The research methodology is useful for readers to understand the manners in which the study has been conducted and identify the techniques were applied. The current research methodology is framed from the topic Marketing Mix of customer satisfaction on Nike. The major elements of current research methodology involve research methodology, research approach, data collection, sampling and data analysis. The research philosophies provided the ground for handling different directions of a study and for those three types of philosophies are used such as interpretive, positivism and realism philosophy. For the current research, positivism research philosophy that involves factual data that collected through observation and lead to the statistical analysis. The research philosophy will be helpful for the researcher to maintain the independent flow of study without any interaction with the human (Taylor and et al., 2015). This kind of research philosophy will be beneficial for explain and predict the marketing mix for Nike to improve marketing effectiveness. Research approach For managing the data and achieve the defined goals and objectives the research approaches plays a critical role. There are two types of research approaches are used that involve inductive and deductive. For the current research, the research will use deductive research approach to confirm the marketing mix theories on the basis of collected data (Lewis, 2015). In this context of the deductive approach, the research will analyze satisfaction level of the customer through marketing mix of Nike considering the secondary and primary data. The collection and comparison of both will help to draw an effective conclusion. The survey strategy will be used for collecting data and meeting the objectives of the research. In this approach, the researcher will design and develop a questionnaire and offer to the selected sample size to collect their views (Flick, 2015). The kind of strategy will help to improve the effectiveness of research and eliminate the risk of biases from the study. In order to manage the desired output and maintain the effective flow of research, the researcher needs to segment the study. For that three methods have been used such as qualitative, quantitative and mixed. For the current study of Marketing mix of customer satisfaction on Nike the researcher will use the quantitative method. According to this method, the researcher will collect statistical and numerical data using the survey and questionnaire method which will be done by using the primary data collection process (Silverman, 2016). This kind research type will improve the reliability and maintain the validity of research. The research could follow either descriptive or exploratory design for managing data and proving the desired objectives. For the current research, the researcher will use descriptive research design that will help to develop a new theory about the impact of the marketing mix on customer satisfaction level of Nike. Moreover, the research is based on quantitative data hence it is essential to use the descriptive research design to identify the facts (Palinkas and et al., 2015). For the study, the researcher will use cross-sectional approach for recording the information about the satisfaction level of customer considering the effectiveness of marketing mix. By using the cross-sectional time horizon, the researcher will analyze and compare the data collected from the different population groups. Moreover, by using this technique the data will be gathered using the survey method (Smith, 2015). Data collection is an important aspect of research that influences the finding and objectives. There are two types of data collection methods have been used such as primary and secondary. For the current research, the researcher will collect data through primary method. For that, the researcher will design a questionnaire and collected the data from the people. The survey question will be designed in a simple manner that will be easy o understand. The survey will be conducted using online method of distribution of questionnaire and collecting the views (Gelman and et al., 2014). This will be cost and time effective. The collected data will be analyzed using SPSS tool. For managing the data of primary research and maintaining the reliability of analysis SPSS tool is widely used. To analyze the data, the researcher will import the data into excel of SPSS. Additionally, the graph and pie charts also used for presentation of data (Kratochwill, 2015). This kind of statistical data analysis will encourage the validity and reliability. Plan and procedure The research will be helpful for analyzing the importance of marketing mix for managing the customer satisfaction of Nike. By considering the results the management of the company will be able to make changes in the marketing mix to achieve the better outcome. By undertaking the research, the impact of the marketing mix on the customer satisfaction level will be identified and highlight the key factors that have a significant impact on the marketing approach of Nike. The analysis of marketing mix will help to develop new theories and strategies to improve satisfaction level of customers. There will be some limitations that will influence the outcome of research. The major limitation of research will be proper management of time and lack of understanding of the research standards. I have to learn more about research planning and utilization of tools and services that will overcome the issues related to consideration of data and management of time. Work Schedule Activities/ time frame Week 1 Week 2 Week 3 Week 4 Week 5 Introduction Literature review Research methodology Development of questionnaire Data collection Data analysis Finding and conclusion Recommendation Table 1: Gantt chart The research will be completed within five weeks. According to schedule, the researcher will develop the objective and research background by focusing on the secondary data to develop a strong literature review. In the next week, the researcher will develop a questionnaire and collect the primary data by using the primary data collection approach. The data will be analyzed in the 4th week using the SPSS tool. In the last week, the researcher will develop finding and conclusion on the basis of data analysis and provide recommendations for further improvement in the marketing mix of Nike to encourage the customer satisfaction. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Flick, U., 2015.Introducing research methodology: A beginner's guide to doing a research project. Sage. Gelman, A., Carlin, J.B., Stern, H.S., Dunson, D.B., Vehtari, A. and Rubin, D.B., 2014.Bayesian data analysis(Vol. 2). Boca Raton, FL: CRC press. 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Pavlou, P.A. and Stewart, D.W., 2015. Interactive advertising: A new conceptual framework towards integrating elements of the marketing mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer, Cham. Silverman, D. ed., 2016.Qualitative research. Sage. Smith, J.A. ed., 2015.Qualitative psychology: A practical guide to research methods. Sage. Taylor, S.J., Bogdan, R. and DeVault, M., 2015.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons.